Frequently Asked Questions

 The answer to that question is “all the time”.

Marketing is not something you can turn on and off. Marketing also needs to be viewed as an investment, not an expense. Turning on marketing only when business gets slow puts you in a viscous cycle. Although you could spend money on paid advertising to hasten your visibility, it is better to build visibility organically.

Effective small business marketing is not an activity to be done only when things get quiet, but is a process that should be constantly and consistently happening in your business, making your business more visible to those looking for your products and services.

 Benefits of continuous marketing:

• You build awareness and brand differentiation for your business by being visible to your prospects and clients;
• You establish a solid reputation for your business by marketing your expertise through articles and blogging;
• You distinguish your business from the “competition” by staying visible and promoting your expertise;
• You can evaluate your marketing efforts by the results you are seeing in your business. If they work, keep doing them; if they don’t work try something else.